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SIA’s mission is to help the winter outdoor community thrive.

As an SIA member, you’re an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we’re all proud to be part of.

We're United By Winter. Join Us.

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Advocacy

Uniting the winter community to take meaningful action on climate change and tariffs. SIA understands the magnitude and responsibility of using this collective voice for the better good of the entire winter outdoor community.

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Consumers

Invaluable and direct access to winter outdoor enthusiasts and their insights, habits, and trends. Actionable consumer insights and increasing winter participation are essential to growing your business. SIA is leading the charge on bridging the gap between its members and consumers in fundamental ways.

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Education

Vital tools and information to support and grow your business. SIA’s Industry + Intelligence is a year-round, educational platform that provides SIA members with strategic tools and information to support and grow their business.

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Inclusion

Charting a path for inclusion in the winter outdoor industry. SIA is committed to charting a path for positive industry change that includes frank conversations, member education, leadership and business tools, and industry-wide collaborations.

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Insights

Actionable consumer, retail, and participation data to make better informed business decisions. SIA members get the significant advantage of relevant and timely research and data tools to help them make better, more informed business decisions.

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Participation

Working together grow the winter outdoor community. Growing participation is a sure-fire way to grow the business. SIA is unwavering in its efforts to get more people on snow.

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Inclusion Highlight

Monthly Inclusion Discussion Meetup

SIA is launching a six-month series of exploration and conversation on inclusion. We invite you to join us on the journey.

During these one-hour, monthly zoom meet-ups, you will be guided through a series of thought-provoking and engaging discussions on what it means to be inclusive, what inclusion looks like for the winter outdoor community and how to practice inclusion in your daily life.

Lead by expert Dr. Gerilyn Davis of Inclusion on the Slopes, each session will be based on short, prescribed articles and/or videos that are fast and easy to digest yet contain important insights that will help guide and empower you on your inclusion journey.

Come to as many sessions as you can; meet-ups are open to all who are looking to embrace a more inclusive mindset for the benefit of the winter outdoor community!

Monthly Meet Ups on Zoom:
  • Wednesday, Sep 15, 2021 01:00 PM
  • Wednesday, Oct 20, 2021 01:00 PM
  • Wednesday, Nov 17, 2021 01:00 PM
  • Wednesday, Dec 15, 2021 01:00 PM
  • Wednesday, Feb 16, 2022 01:00 PM
  • Wednesday, Mar 16, 2022 01:00 PM
Register Here

Stories of Winter

Interesting stories from the winter outdoor community.

One Company Empowers Large-Bodied Snowshoers Through Size Inclusive Practices

“The outdoors: a place to relax, engage, experience the beauty of nature, and be ourselves. If only it were that easy. On your next outing, look around you. What is the representation of your fellow outdoor enthusiasts? Who’s out there with you? As much as we like to say the outdoors are inclusive to everyone, that’s not always the case. For many people, including people in larger bodies, barriers exist to experiencing all nature has to offer. One company is looking to change that by hosting size-inclusive events and empowering larger-bodied people to be represented in the outdoors.”
 
Read the Full Story on Snowshoe Magazine Here

Photo: WNDROutdoors snowshoeing event, courtesy of Eating Recovery Center.

Share Winter Story - "Welcome to SHRED Sunday"

SHRED Foundation in Upstate New York has been a grant recipient of the Share Winter Foundation since 2018. Share Winter is an enthusiastic funder of SHRED because of the organization’s clear commitment to supporting lifelong snowboarders who lead the winter sports industry forward. One conversation with founder Danny Hairston is all it takes to know you are in the presence of someone with a deep commitment to the youth in his community and a leader who will be celebrated for generations to come.

Read the full blog post here