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SIA’s mission is to help the winter outdoor community thrive.

As an SIA member, you’re an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we’re all proud to be part of.

We're United By Winter. Join Us.

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Advocacy

Uniting the winter community to take meaningful action on climate change and tariffs. SIA understands the magnitude and responsibility of using this collective voice for the better good of the entire winter outdoor community.

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Consumers

Invaluable and direct access to winter outdoor enthusiasts and their insights, habits, and trends. Actionable consumer insights and increasing winter participation are essential to growing your business. SIA is leading the charge on bridging the gap between its members and consumers in fundamental ways.

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Education

Vital tools and information to support and grow your business. SIA’s Industry + Intelligence is a year-round, educational platform that provides SIA members with strategic tools and information to support and grow their business.

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Inclusion

Charting a path for inclusion in the winter outdoor industry. SIA is committed to charting a path for positive industry change that includes frank conversations, member education, leadership and business tools, and industry-wide collaborations.

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Insights

Actionable consumer, retail, and participation data to make better informed business decisions. SIA members get the significant advantage of relevant and timely research and data tools to help them make better, more informed business decisions.

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Participation

Working together grow the winter outdoor community. Growing participation is a sure-fire way to grow the business. SIA is unwavering in its efforts to get more people on snow.

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Membership Highlight

The Fresh Tracks Playbook

SIA is proud to offer The Fresh Tracks Playbook, an inclusive leadership training guide for industry leaders on their journey to a more inclusive winter outdoor community.

  • The Fresh Tracks Playbook provides industry leaders with critical skills that serve as an essential stepping-stone toward more inclusive business practices within the winter outdoor community
  •  Focused on Inclusive Leadership, the Playbook will empower professionals at all levels to take action to create welcoming spaces for a diversity of people
  • Available immediately to SIA 2021-22 members – access the member portal for the playbook, to become an SIA member or to renew your membership here
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Stories of Winter

Interesting stories from the winter outdoor community.

People Have Been Snowboarding in Turkey for 300 Years

The people of Petran, Turkey, have been snowboarding for roughly 300 years. It’s not snowboarding as we know it, but you’ll recognize it.

In this film by WRK:SHRT, Alex Yoder and Nick Russell travel to Turkey’s Kaçkar Mountains on a quest to unearth the unlinked heritage of snowboarding and have some fun in the process.

Watch "Foothills: The Unlinked Heritage of Snowboarding" here

Share Winter Foundation Story "Starting From Scratch"

Key’s experience when she was a teen reflects many industry norms Share Winter Foundation now actively works against. Yet regardless of the lackluster initial welcome Key received to winter sports, she is back on the slopes learning as an adult. We think her tips for starting to ski are great not only for beginners but for anyone finding the motivation to keep improving their skills. Her laugh-out-loud funny writing reminds us of all the challenges and joys of learning to ski.
 
Read the full story here